INTRO CLUB
Case study · Healthness club · Miraflores, Lima
A club where calm is part of the workout, and a website that feels the same.
For INTRO Healthness Club we refined the logo, defined its visual style, and designed and built its website: a serene, bilingual experience made so each person finds their class, discovers their profile and books their first visit. Members have their own members area.
- Brand
- Web
- UX
- Members
- Client
- INTRO Healthness Club
- Industry
- Premium wellness & fitness
- Scope
- Logo · Visual style · Web design · Development · Members area
- Languages
- Spanish and English
The challenge
INTRO isn't just another gym: it sells health, wellbeing and peace. No crowds, no rush. The brand had to look as premium as the club feels, and the website had to convey that calm from the first second while staying practical: show the spaces, the real class schedule, and lead people to their first visit.
What we did
We started with the brand: we refined the logo and built a warm, serene visual style. On that foundation we designed a website you move through like a visit to the club, with the club's own photography and video, and built it with a single source for the schedule, so the site, the assistant and the members area always show the same thing.
01 · Brand
The same INTRO, more precise.
We did a light redesign of the logo: refined its strokes and proportions and paired it with the “Healthness Club” descriptor so it works equally well on a sign, a phone or as a stamp. We paired it with a palette inspired by natural materials and an editorial typeface that speaks of calm and quiet luxury.
- Refined logo with “Healthness Club” descriptor
- Light and dark versions
- Espresso, Cocoa, Clay, Sand, Linen and Sage palette
- Cormorant Garamond and Montserrat typefaces
- Visual style applied across the site
02 · Website
A website you move through like the club.
The home page tells the whole experience: the manifesto, the four-moment ritual —you arrive, you prepare, you train, you return to yourself—, the club's spaces, a pause to breathe before training, the founder's story, reels and gallery. All in Spanish and English, designed mobile-first.
- Four-moment visit ritual
- Tour of the spaces: Pilates Reformer, Strength & Open Gym, group classes and recovery
- Guided breathing before training
- Founder video, reels and gallery
- Bilingual ES / EN and mobile-first
03 · Classes & first visit
Find your flow, one click away.
The class finder shows the real schedule by day and discipline, and helps people choose based on what they're after: unwind, build strength or dance. INTRO ID is a five-question quiz, no sign-up, that creates a profile to start the conversation with the team. The first visit is booked through a short form that continues on WhatsApp.
- Class finder by day and discipline
- One schedule source for the whole site
- INTRO ID: five questions, no sign-up
- INTRO Concierge assistant
- First-visit booking that continues on WhatsApp
04 · Members area
Members feel at home on the web too.
A private space for club members, with the same look as the site. From there each member enters their dashboard and the club runs reception: QR code check-in, memberships and news, connected to the club's database.
- Sign in, sign up and password recovery
- Member dashboard
- Reception with QR code check-in
- Memberships and news
- Data in the club's database (Supabase)
Brand and website with the same rhythm: calm.
Technology: HTML · CSS · JavaScript · Supabase
What we delivered
- 01Light logo redesign
- 02Visual style: palette and typefaces
- 03Full mobile-first web design
- 04Bilingual ES / EN website development
- 05Class finder with synced schedules
- 06INTRO ID quiz and INTRO Concierge assistant
- 07First-visit booking via WhatsApp
- 08Members area with QR check-in
Does your club or studio need a website like this?
Boutique gyms, pilates or yoga studios, spas and wellness clinics: we refine your brand and build a website that conveys your experience and turns visits into members.